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Objective to acquire Simflofy

Objective Corp., headquartered in Sydney, Australia, has signed a definitive agreement to purchase Atlanta-based software company, Simflofy.

Simflofy’s technology helps deal with the data sprawl prevalent in today’s organizations, by connecting myriad business systems, content management repositories and file stores so that users can find information wherever it is held. A thought leader in the federated governance space, Simflofy offers management of records-in-place, federated search, or e-discovery, across its connected systems.

While Objective has a history of success in providing governance across Microsoft 365 content (Microsoft Office, Microsoft Teams, Microsoft SharePoint and Microsoft Outlook), the company says the addition of Simflofy’s technology will address the strong demand for enterprise-class federated governance, extending beyond the Microsoft Office and M365 ecosystem.

Simflofly targets its solutions to all levels of U.S. government, as well as financial services, insurance, and Fortune 500 corporations, having served more than 100 customers since inception. The acquisition will offer a larger geographic market for Objective’s broader product suite, and Objective’s deep experience in delivering solutions to government and regulated industries, such as financial services, will also result in deeper expertise for Simflofy’s existing customers.

Objective also expects Simflofy’s technology to make a major contribution to Objective 3Sixty, a key new product in Objective’s Content Solutions business line.

“Simflofy will complete the core vision for our new product, Objective 3Sixty, to extend our governance-in-place capability beyond the Microsoft Office suite, with more than 50 connectors to systems such as: document and records management systems, content management systems, line of business solutions, file sharing apps, file stores and more,” said Tony Walls, CEO of Objective. “Built for complex environments with terabytes of data, it provides customers with a 360-degree view of their information with the ability to organize, manage and discover their enterprise information from a single federated governance application.”

The acquisition is subject to customary closing conditions. The purchase price is $5 million, comprised of a combination of cash and Objective shares.

For more information, go to www.objective.com

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