New product from SugarCRM

SugarCRM has introduced Sugar Connect which is designed to improve end-user adoption of CX solutions through simplification, integration and the application of the company’s no-touch philosophy. Sugar Connect provides sales and customer service representatives critical contextual information about customers when and where they need it most—when they’re communicating with them in real-time and from right within the tool they use most—email.

With Sugar Connect, users can access all customer account information from within Microsoft Office 365 or Google G Suite, eliminating the need to switch between apps, search for needed customer information, or copy and paste data between their office productivity apps and Sugar.

“One of the biggest reasons customer experience solutions fail is because they require so much of the end user,” said Sugar chief product officer, Rich Green. “We’ve removed the tedious work and embedded CX capabilities where they can provide the most value, which is a direct result of qualitative and quantitative information we’ve received from our customers.”

Sugar Connect synchronizes data directly with Sugar Sell and Sugar Serve, incorporating email, calendar events, tasks and contacts into the unified customer view, provided by the Sugar platform. According to the company, this integration solves common issues such as tab fatigue, missing records and poor follow-up, which will ultimately increase sales, productivity and win-rates and decrease the time it takes to resolve support cases.

For more information about Sugar Connect, visit the website at www.sugarcrm.com.