Lexalytics Releases Retail-Targeted Text Analytics Software
Lexalytics, a provider of cloud and on-prem text analytics solutions, has introduced the eCommerce Industry Pack, a specialized version of the company’s text analytics software.
The eCommerce Industry Pack is engineered to help online retailers enhance the customer experience, including checkout and payments, shipping and delivery, and the site’s overall shopping performance.
The eCommerce Industry Pack leverages Lexalytics’ experience in developing natural language processing, machine learning and artificial intelligence technologies to gain insights from large volumes of data, enabling and social media marketers can analyze feedback from sources such as online comment sessions, customer surveys, product reviews, social media and call logs to uncover correlations.
The eCommerce Industry Pack contains over 100 e-commerce-specific entities, including the names of major e-commerce sites, payment and shipping services, and loyalty programs. The pack also includes more than 4,800 sentiment phrases drawn from original e-commerce feedback straight from customers. In a test of over 1,000 documents, the Lexalytics eCommerce Industry Pack achieved 87% overall agreement with human annotators. In addition, Lexalytics offers complex intention analysis for e-commerce, identifying whether someone intends to buy, sell, quit or recommend a product or service. In doing so, Lexalytics helps organizations with actionable information on the state of important leads.
The Lexalytics eCommerce Industry Pack is now available for Lexalytics’ on-premise Salience and SaaS Semantria platforms.
For more, visit www.lexalytics.com/technology/industry-packs