Kodak Alaris Revamps Channel Partner Program
Kodak Alaris’ Information Management division (IM) has revamped its channel partner program, introducing new sales tools, incentives and technical resources that are designed to support its partners and help them capture new growth opportunities.
According to the vendor, in a rapidly changing marketplace, VARs, distributors and solution providers are looking for new ways to compete. They must overcome challenges with perceived commoditization and customers buying through more channels than they have in the past. More than 90% of Kodak Alaris’ Information Management business is done via resellers and distributors, noted Vanilda Grando, managing director, Americas Region, Kodak Alaris Information Management. The new partner program is designed to enable its channel partners to offer best-in-class technology, sophisticated solutions and services, and to expand their businesses by helping customers solve their information management challenges.
The new Alaris IN2 Ecosystem which combines Kodak Alaris scanners with the software and services needed by partners to generate the right results and a superior user experience. The program will also position partners to better connect with their customers. Kodak Alaris is conducting global demand generation campaigns and passing all qualified leads on to partners. And by providing sales tools, training and incentives, Kodak Alaris is helping partners create tailored solutions that better address client needs. Ultimately, the company says, this generates “stickiness” (loyalty), while uncovering new revenue streams and greater opportunities to grow.
A new online portal will provide single sign-on access to Kodak Alaris systems and allow partners to automate administrative tasks in the sales cycle, while introducing additional sales enablers, such as content marketing assets and state-of-the-art automation tools, and helping partners to create customized co-branded campaigns. The new portal will be available globally in the coming months.
For more information on deal registration, incentives, and membership tiers, visit Partners.KodakAlaris.com.