Klaviyo collaborates with PrestaShop to offer automated ecommerce solutions

Marketing automation platform Klaviyo is now offering a native integration with open-source ecommerce solution PrestaShop, empowering ecommerce merchants to seamlessly automate personalized marketing and communications.

This integration between Klaviyo and PrestaShop will allow merchants to get up and running quickly without hefty development resources, saving them time, and money.

With this integration, PrestaShop’s more than 300,000 merchants will now have turnkey access to Klaviyo.

Klaviyo helps online businesses create memorable experiences across Owned Marketing channels—email, SMS, web and in-app notifications—by listening for and understanding cues from visitors, subscribers, and customers, and turning that information into valuable, relevant messages.

Merchants who leverage their customer data, preferences, and behaviors are able to create more personalized, memorable engagements that lead to lasting, high-value relationships, according to the vendors.

“PrestaShop's mission, more than ever, is to accompany merchants in all stages of their growth. This is also exactly what Klaviyo is all about. A partnership between the two companies therefore makes a lot of sense, and it allows e-merchants to benefit from a modern marketing solution that is data-centric and automated. This integration will allow our merchants to strengthen relationships with their customers, still one of the most essential parts of commerce (if not the most essential) in the years to come,” says Alexandre Eruimy, CEO of PrestaShop.

Klaviyo’s integration with PrestaShop’s global ecommerce community supports its continued company growth and expansion into the global ecommerce market. In November of 2020, Klaviyo announced its Series C funding round of $200 million, which brought it to a $4.15 billion valuation.

For more information about this news, visit www.klaviyo.com.