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Informatica introduces its first Customer 360 platform to transform customer experience

Informatica, a provider of enterprise cloud data management, is introducing an enterprise-scale cloud-native Customer 360 SaaS solution designed to help enterprises rethink and reimagine how they deliver a CX in a post-pandemic, digital-first, cloud world. 

Built on the Informatica Intelligent Cloud Services (IICS) platform, the new Customer 360 solution is an enterprise scale, cloud-native, end-to-end master data management SaaS solution that provides seamless connectivity, data integration, process orchestration, data quality, reference data management, and master data management in a single solution.

The new Informatica Customer 360 SaaS solution will radically transform how enterprises deliver customer experience with a cloud-first, cloud-native approach with these core capabilities: 

  • Deploy a modern customer experience with what Informatica calls the industry’s first “all-in-one" master data management on the cloud
  • Empower business users to deliver highly personalized customer engagement
  • Unleash the power of AI to manage exponential data growth

“Customer experience remains the ultimate battle ground where if you don’t innovate, you will be disrupted,” said Jitesh Ghai, chief product officer, Informatica. “Our new Customer 360 Saas Solution built on the Cloud and designed for enterprise-scale, is a game changer for companies looking to truly transform how they address the perpetual shifts in consumer behavior in real-time with the agility and speed of a modern cloud-first, cloud-native Master Data Management solution.”

For more information about this news, visit www.informatica.com.

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