IBM introduces Watson Ads Builder

IBM is introducing Watson Ads Builder, a self-service advertising solution that harnesses artificial intelligence (AI) designed to empower creative agencies and developers.

This new solution aims to help creative agencies and developers build engaging, one-on-one conversations between brands and consumers across any digital property.

Watson Ads Builder is designed to ingest and understand a brand’s information and create dialogue that is unique to each consumer, helping to deepen engagement and drive brand loyalty. 

For example, a creative agency can leverage Watson Ads Builder to create a unique brand experience for an airline client. The ad can enable a conversation and answer the most anticipated questions, like the best time to purchase a plane ticket or details around in-flight experiences -- all based on near real-time dialogue.

Prior to Watson Ads Builder, the typical conversational design solutions might take months to develop and could require specialized skills and manual effort. Watson Ads Builder can help simplify this process by using Natural Language Generation and Watson technology to encourage brands to create, deploy, chat and connect with consumers with speed.

Watson Ads Builder is the next generation of Watson Ads. Since launch, brands like Behr, Best Western, Campbell’s Soup Company, LEGO, Lufthansa and Toyota have leveraged IBM’s AI-backed ad experience to help them deliver answers to consumer questions within an ad in near real-time.

For more information about this new platform, visit www.ibm.com.