Hugo and Freshworks Announce Integrations to Power Customer Engagement Suite

Hugo, a San Francisco-based productivity software company, has announced software integration with Freshworks, a provider of cloud-based customer engagement software. The announcement was made at Freshworks’ first user-conference, Refresh18 in New York. Hugo’s meeting collaboration software for teams is now integrated with Freshsales and Freshdesk, available through Freshworks’ new Unified Marketplace.

Hugo is designed for B2B companies that work across multiple applications in the same ecosystem, where large parts of a team are insulated from the customers. The integrations for the Freshworks suite enable horizontal, organization-wide usage to help turn customer conversations into team insights and action, allowing entire businesses to organize themselves around the customer, said Josh Lowy, CEO of Hugo.

According to the vendor, to date, it has been difficult to share and action customer insights across departments. To address this problem, Hugo provides a swift workflow that turns customer meeting insights into actionable units of work. Hugo translates outcomes into the language of the team that directly or indirectly services customers, whether logging sales calls in Freshsales, support tickets in Freshdesk, engineering bugs in Jira or others.

Hugo is among the first ISV partners to integrate across multiple products in the Freshworks suite, supporting Freshworks in building what it calls “the complete customer engagement suite,” and offering its customers a competitive edge and improvements in team alignment and velocity.

For more information, go to www.hugo.team and www.freshworks.com.