Gladson to brand portfolio as Syndigo
Gladson, a Chicago-based portfolio company of The Jordan Company and Wicks Capital Partners, has announced will integrate its family of acquired companies under the new brand name Syndigo.
The company says the rebrand reflects its expanded role in the marketplace as an end-to-end provider of synchronized product content and syndication across one of the largest global networks of trading partners.
Syndigo provides brands a platform to create, manage, verify, and syndicate their product information to their customers, while also providing retailers and recipients the same platform to collect that information in a customized manner.
When the new management team joined Gladson in 2017, the mission was simple, said CEO Paul Salay: to evolve the company to enable the efficient transfer of information from brands to their customers. The new brand will build upon the combination of strengths from the group of companies and will help the market understand that Syndigo is one company with one platform supported by a single team.
Under its new name, Syndigo also introduced an integrated platform for syndication of all forms of product content, called Content Experience Hub (CxH).
The platform will provide upgraded capabilities for integration between brands and their customer regardless of content type. CxH will support the collection, audit, and dissemination of GDSN, core product information, rich and digital media, and nutritional attributes in a single platform.
The launch of the Syndigo brand marks a significant stage in Gladson’s growth after the acquisitions of FSEnet, Webcollage, Nutritionix, Edgenet, and ItemMaster in the past 12 months. All companies are now integrated under the Syndigo brand.
For more information about this news, visit www.syndigo.com.