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Getting to intelligent content at KMWorld Connect 2021

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Increasing content volume makes it hard for knowledge consumers to find all the information they need to make a decision, observed Chip Gettinger, VP Global Solutions Consulting, RWS, in his KMWorld keynote, titled “Intelligent Content: Methods & Results.” 

KMWorld Connect 2021 is going on this week, November 15 -18, with workshops on Friday, November 19. On-demand replays of sessions will be available for a limited time to registered attendees and many presenters are also making their slide decks available through the conference portal. For more information, go to www.kmworld.com/conference/2021. Access to session archives will be available on or about November 29, 2021, so be sure to check back for on-demand replays.

Whether for prospective customers or employee and partner enablement, poor information findability results in inefficiencies and lost opportunities. Intelligent content is structured and has metadata with a framework of taxonomy in place and can be transformational to user experience. Taxonomy features in content management have long been siloed and limited in scope.

Organizations can break away from old standards and by adopting global standards, they can enable knowledge models to be truly integrated across the whole enterprise, and even beyond, to smooth reuse of industry standard taxonomies for efficient data sharing and governance. Gettinger discussed why modernizing you content operations matters in order to deliver better customer and employee experiences, and  how structured content together with the power of modern taxonomy and dynamic content delivery can bring benefits to end users to drive improved customer experience and manage information more efficiently.

RWS’ Content Management technology helps companies to create, manage, translate, and deliver high volumes of multilingual content to any digital device. The technology connects people, processes, and information through a portfolio of content management, knowledge management, and headless delivery platforms.

According to Gettinger, RWS’ smart tagging design principles are:

  • Controllable
  • Straightforward
  • Repeatable
  • And informative

Smart tagging with structured content enables organizations to:

  1. Achieve goals with semantic AI smart tagging and recommendations
  2. Tagging at a component level dramatically increases accuracy
  3. Achieve search benefits from semantic AI with human interaction
  4. Easily manage sophisticated global taxonomies for distributed use cases
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