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FreshPaint secures $14.5M in funding to make customer data accessible to everyone in the enterprise

Freshpaint, a Y Combinator-backed company that enables businesses to capture and activate customer data across hundreds of integrations, announced it raised $14.5 million in financing, with a $9.5M Series A led by Intel Capital and an additional $5 million in debt. The funds will support its mission of helping data, product, and other non-engineering teams unlock the power of customer data without relying heavily on software engineers, including rapidly expanding its platform and launching a free tier to help startups unlock customer data from day zero.

Nick Washburn, senior managing director at Intel Capital will help accelerate Freshpaint’s growth by joining its board of directors.

“Our goal is to help businesses get the customer data that is table stakes for building better products, driving engagement, improving retention, and growing faster. The teams who care about customer data usually don’t sit in software engineering—they’re data teams, product managers, growth marketers, and other business users,” said Steven Fitzsimmons, co-founder of Freshpaint. “All the existing tools to collect and use customer data were specifically built for developers who live in the codebase, so we set out to make customer data accessible to everyone who is not a software engineer.”

Unlike traditional platforms used to collect and activate customer data that require lots of developer resources, Freshpaint provides non-engineering teams tools to automatically instrument their site or app for analytics tracking and generate a behavioral customer dataset, then activate their customer data to hundreds of out-of-the-box integrations to analytics and marketing tools like Google Analytics, Mixpanel, Iterable, Braze, BigQuery, Snowflake, and more, according to the company.

Since launching in 2020, Freshpaint has partnered with customers like B2C brands Breville, Monster.com, and Thumbtack, as well as B2B companies like Bitrise, Modern Health, and more.

Following Freshpaint’s $1.65 million Seed Round after the company graduated from Y Combinator, this Series A brings the company’s total financing to more than $16 million.

With this latest funding round, the company will:

  • Automate away the manual work that software engineers are forced to do to capture first-party customer data
  • Continue to scale its data governance feature set to help business control sensitive data like PHI across their stack
  • Expand its library of out-of-the-box integrations, and provide a platform for customers and partners to build their own integrations
  • Enable data teams to do more with their customer data through powerful transformations, importing external datasets, and strong interoperability with cloud data warehouses

For more information about this news, visit www.freshpaint.io.

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