Expert System supports media organizations with the MovieLabs Creative Works Ontology

AI company Expert System has announced the availability in its Cogito AI platform of the Creative Works Ontology developed by MovieLabs.

MovieLabs (Motion Picture Laboratories, Inc.) is a non-profit technology research lab jointly run by Paramount Pictures Corporation, Sony Pictures Entertainment Inc., Universal City Studios LLLP, Walt Disney Pictures and Television, and Warner Bros. Entertainment Inc. The R&D joint venture is intended to enable member studios to work together to evaluate new technologies and improve quality and security, helping the industry deliver next-generation experiences for consumers, reduce costs, and improve efficiency through industry automation, and derive and share the appropriate data necessary to protect and market the creative assets that are the core capital of the industry.

MovieLabs' Creative Works Ontology, published late last year, helps fill the need of media companies to adapt their infrastructures to an increasingly data-driven industry landscape. By providing well-defined classes of entities (such as Creative Work, Contributor, Character), unique identifiers, properties, and relationships, the ontology acts as a standard organizing framework that describes the relationships between works and other entities, and provides a scalable metadata foundation for business applications. This enables content producers, distribution platforms, and service providers to ensure interoperability of asset metadata and reliably integrate data coming from disparate systems.

Expert System's Cogito platform understands language (in scripts, synopses, reviews) and applies metadata automatically to content assets. With the Creative Works Ontology available as a Cogito module, media companies will be able to simplify and accelerate the application of the MovieLabs organizing framework through automation—a process that would otherwise be entirely manual and time-consuming.

"A key goal of the Creative Works Ontology was to provide a framework for content producers and service providers to help build interoperability into their core data structures," said Raymond Drewry, principal scientist, MovieLabs. "By integrating the ontology into their AI product, Expert System is providing an important new tool for advancing that goal."

For more information, visit www.expertsystem.com and www.movielabs.com.