Drift announces Microsoft Dynamics 365 partnership

Drift, the Conversation Cloud company, is becoming a Microsoft independent software vendor (ISV) partner to further unlock the power of conversational marketing and sales. The partnership also accelerates innovation and value for Drift customers globally, many of which already leverage Microsoft solutions.

Drift’s integrations with Microsoft Dynamics 365 and Microsoft Teams lets companies personalize their customer journey to build quality pipeline and increase sales velocity. Since the integration is bidirectional, customers can also strengthen their customer relationship management (CRM) as their single source of truth.

“By becoming one of the first B2B Conversational Marketing and Conversational Sales solutions in Microsoft AppSource, Drift’s integrations with Microsoft Dynamics 365 and Microsoft Teams makes it easier than ever for businesses to buy from businesses—all while using the software that companies already know and love,” said Andrew Arocha, chief revenue officer of Drift. “This integration with Microsoft underscores our commitment to providing Drift customers with an integrated technology stack to overcome market challenges and build ongoing value to support their teams and revenue generation.”

Drift customers can now access features and benefits within Microsoft Dynamics 365 and Microsoft Teams that include:

• Microsoft Dynamics 365: With Drift’s two-way integration with Microsoft Dynamics 365, companies easily maintain a single source of truth for CRM data, take action when buyers are on their site and build their pipeline faster. The integration automatically syncs leads, contacts and chat transcripts from Drift into Dynamics 365 so there is a record of sales activities. Sales reps can quickly review past meeting dates and chat transcripts.
• Microsoft Teams: This integration combines the power of Drift with Teams to schedule meetings faster so that sales can get back to what’s most important—closing deals. Drift will automatically add a unique Teams conference link to sales reps’ meetings—whether booked through the Drift bot, chat, email or their profiles.

With the new Microsoft integration, Drift customers will be able to deliver a better buyer experience and improve sales representative efficiency—all while automatically strengthening their CRM data, according to the vendors.

“We’re happy to welcome Drift to Microsoft AppSource, which gives our partners great exposure to cloud customers around the globe. Microsoft AppSource offers partner solutions such as Conversation Cloud from Drift to help customers meet their needs faster,” said Toby Bowers, general manager, business applications group, Microsoft Corp.

For more information about this news, visit www.drift.com.