Data Management Consultancy Acquired by CX Solutions Company
NGDATA, a provider of customer experience management solutions company, has signed a definitive agreement to acquire Eccella, a data management and analytics consultancy based in New York City, with offices in the London, UK and Mumbai, India.
Eccella’s consultancy is in the field of data-driven consulting and systems construction, and its team will join NGDATA as the company continues to execute its strategy for North American and global growth.
Eccella helps organizations develop, deploy and execute data-driven strategies. Partners of NGDATA will benefit from the combined global infrastructure of two data companies supporting their efforts to deliver solutions, and Eccella’s partner ecosystem gives NGDATA the opportunity to further build out its strategic technology partnerships.
According to Luc Burgelman, CEO of NGDATA, the addition of Eccella will enhance the value NGDATA brings to clients and partners through the combination of the functionality of NGDATA’s customer data platform, Lily Enterprise, and Eccella’s domain knowledge, partnerships, and global industry expertise.
The deal to acquire Eccella follows the October 2016 acquisition of Rednun, a Netherlands-based company specializing in creating personalized and data-driven video to optimize customer engagement. Prior to that, NGDATA acquired ENQIO, a European consultancy focused on data management, business analytics and multi-channel campaign management.
Financial details of the deal will not be disclosed.
For more information, go to www.NGDATA.com.