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ChangeEngine launches platform for custom branding and designing employee communications

ChangeEngine, provider of innovative workplace technology, is introducing its new public-facing library, the CommunicationLibrary, distilling unique insights learned from forward-thinking HR/People and Marketing practitioners on their advisory network, and serves as an unpaid creative design, copywriting, and campaign ideation tool that democratizes access to effective internal communication templates.

The latest addition will allow companies of any industry and size to generate custom-branded templates and content for the most popular and trending employee-facing programs, including employee advocacy, manager coaching, DEIB, onboarding, health and wellness, parental leave, holidays, corporate social responsibility, retention, and more.

Users can type their company name into the library’s search engine to unlock thousands of hand-curated graphic designs and templates that automatically incorporate their company’s brand kit and guidelines.

“The expectations of HR and People leaders have skyrocketed in the past three years with the pandemic and highly distributed workforce. We’ve spotted a major gap that HR professionals are expected to launch and sustain 15-20 programs per year, yet they’re not marketers, designers, or copywriters by trade. There’s a high volume of burnout in the industry resulting from too many internal demands and not enough budget, bandwidth, or resources. We’ve taken best practices learned from working with enterprise companies with dedicated Centers of Excellence, and we’re making them available to small to mid-sized businesses that seek to augment their lean teams,” said co-founder and CEO of ChangeEngine, Andrew Higashi. “We’re excited to introduce this new initiative and empower individuals and teams with access to our public library.”

The CommunicationLibrary bridges the gap between HR/People and Marketing teams who share the responsibility of upleveling their internal communications.

It allows users to opt for professional, casual, and direct copywriting tones, choose from an array of on-brand visual designs, and generate ideas and inspiration for their internal campaigns.

For more information about this release, visit www.changeengine.com.

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