CSG unveils customer engagement hub for transformative customer experiences

CSG is introducing CSG Xponent, a unified, cloud engagement hub that takes uninspired customer engagements and turns them into extraordinary customer experiences. This release aims to transform the way companies engage with customers.

By bringing together holistic customer data, industry-leading customer journey orchestration and analytics, proven omni-channel communications and an unmatched passion for customer experience excellence, Xponent enables leading brands to impact the entire customer lifecycle from awareness to purchase and long-term retention, according to the vendor.

With CSG Xponent, companies deliver personalized, predictive, and proactive customer connections that drive better business outcomes, quicker time to value, and lower risk.

CSG Xponent delivers a differentiated experience that overcomes data silos and the complexity of disconnected assets with an end-to-end platform that taps into real-time customer interactions across all points in the customer lifecycle.

The capabilities within the Xponent platform provide advanced CX analytics that uncover insights, which can be turned into actions that make a meaningful difference at every customer touchpoint, according to the vendor.

“Businesses have been building large data warehouses and mapping journeys for years and now they’re anxious to realize more tangible benefits from their investments,” said Alfred Binford, president of customer engagement for CSG. “The window of opportunity to wow your customers is fleeting and precious, which is why companies need their technology investments to deliver immediate results at every ‘moment of truth’ in the customer lifecycle. CSG Xponent powers brands to predict and create the customer’s best next action and drive ROI for the business.”

With Xponent’s industry-leading approach, companies can:

• Harness the power of a single, unified hub to manage all aspects of customer experience and engage with consumers in real time via their channel of choice
• Optimize and complement their existing technology stack, avoiding the pains of infrastructure replacement
• Eradicate internal silos and take data from any source to inform a unified, 360-degree customer record at scale alongside real-time analytics that drive consumer actions, deliver tangible outcomes and inspire loyalty
• Leverage artificial intelligence (AI) and real time interaction management (RTIM) to know their customers better than they know themselves, and determine and pursue the best next action that delivers impactful results
• Use preconfigured customer journeys and use cases, analytical models and packaged data libraries to hit the ground running from day one. With a robust library of customer journeys and use cases that produce tremendous results for market-leading firms, Xponent enables brands to boost customer acquisition and win in the battle for customer retention.

For more information about this news, visit www.csgi.com.