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Bridgeline Digital Releases iAPPS 5.4

Bridgeline Digital, Inc. has released iAPPS 5.4. The updated web experience management platform offers improved features and functionality for content management, e-commerce, e-marketing, social media management, and web analytics, provided in a single .NET platform. With the 5.4 release, the distributed campaign functionality within iAPPS has been enhanced.

According to Ari Kahn, COO at Bridgeline, the new functionality allows brands to launch campaigns and distribute them to their entire network while incorporating localized email marketing, landing pages, and social in the mix.

iAPPS 5.4 also includes an enhancement to its built-in email marketing engine. The result, the company says, is that now, a single customer can communicate with more than 4 million contacts, each with as many as 100 unique attributes.

For more information, go to www.bridgeline.com.  

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