AppDirect secures $100M in funding to accelerate the growth of the technology advisor community

AppDirect, a B2B subscription commerce platform in North America, announced it has secured $100 million in funding, supporting innovative financing options for technology advisors through the AppDirect Capital Invest program which will enable them to access flexible capital to transform and scale their business.

The funding is from global investment group CDPQ. Building upon the initial $80 million financing from CDPQ in 2021, this new investment increases the total program funding to $180 million.

The AppDirect Capital Invest program combines upfront, non-restrictive capital with the power of the AppDirect Marketplace, allowing technology advisors to use the capital to scale, innovate, retain top talent, or make outside investments while maintaining 100% ownership of their business.

This new funding from CDPQ enables AppDirect to work with technology advisors on flexible capital solutions to meet their unique business needs.

“AppDirect is committed to providing our technology advisors with an unfair advantage. Our Invest program is purpose-built to empower our technology advisors,” said Emanuel Bertolin, chief revenue officer at AppDirect. “To keep up with today’s ever-changing market, technology merchants need fast access to capital to accelerate their growth. With AppDirect Capital, technology advisors can take advantage of innovative capital options to expand their business or invest in the future, which makes increasing access to this program all the more essential.”

With this investment, AppDirect expects to continue bringing value to its technology advisors, such as NXTSYS.

“For the last five years, we’ve grown consistently between 22% to 30% year over year. Since we partnered with AppDirect Capital Invest, we jumped 50% in a single year in profit. Think about that: not 50% in revenue, but 50% in profit. Those kinds of numbers are phenomenal,” said David Wallace, co-founder and president of NXTSYS. “With AppDirect as a partner, we knew we’d have the ability to drive growth. And once we learned that we’d maintain complete control of our business, it was a clear path forward for us.”

For more information about this news, visit www.appdirect.com.