‘Emplifi’ enters CX market to unify marketing, commerce, and customer care

The combined company formed by Astute Solutions and Socialbakers has announced that its new brand name is “Emplifi.” 

Astute, a customer engagement and voice of the customer platform, announced its acquisition of Socialbakers, a unified social media marketing platform, in September 2020.

The launch of Emplifi, an Audax-backed customer experience platform, brings together over 20 years of experience, global operations, and a customer base of 7,000 top global brands, to give organizations the tools they need to connect social media marketing, customer care, and social commerce to address critical customer experience gaps. 

As a unified CX platform, Emplifi enters the market with a customer base made up of brands such as McDonalds, Delta Air Lines, and Ford Motor Company.  

“Our brand ‘Emplifi’ reflects our mission to help our customers better empathize with their customers and amplify their brand experiences—wherever they might be,” says Mark Zablan, CEO, Emplifi. “Customer expectations are shifting fast and brands need to be able to respond quickly with powerful, empathetic experiences. As customers turn to more social and digital means to connect, communicate and transact, Emplifi is well positioned to help brands succeed today and scale for new channels tomorrow.”

According to the company, constant shifts in consumer behaviors and rising customer expectations across channels, brands need a unified approach to customer experience management. Consumers now prefer instant convenience and speed as evidenced by surge in interest in social shopping, social care, and digital self-service. In addition, social commerce in particular has exploded—30% of consumers report they would make an online purchase via a social network and eMarketer is predicting social commerce revenue will reach $36.09 billion by the end of this year. 

As a unified CX platform, Emplifi enters the market with a customer base made up of brands such as McDonalds, Delta Air Lines, and Ford Motor Company.  

For more information, go to https://emplifi.io.