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Oracle Cloud is on the menu for Burger King franchise operator

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Corporativo GES, which operates more than 30 Burger King and Church’s Texas Chicken franchises in Mexico, has selected Oracle MICROS Simphony Point-of-Sale (POS) to help it remotely manage its entire business on just one system.

The fast-growing operator wanted to move to the cloud to improve the efficiency of its operations. With built-in restaurant data and analytics, the operator can make faster, more-informed decisions and is improving the order and payment process, speeding counter and drive-thru service, and better managing its menu and customer promotions.

“We were making decisions in the dark; we needed better visibility into our business,” said Erik Moreno, manager, franchise operations, Corporativo GES. “A robust and scalable restaurant technology platform, like Oracle MICROS Simphony, that allows me to see and manage all my businesses from either my cellphone or computer was critical.”

Using MICROS Simphony’s analytics, Corporativo GES can see where it can improve operations down to the individual franchise location. This includes a real-time view into its sales and product mix, popularity of menu items, average sales time, and the busiest times of day at each restaurant. This information allows Corporativo GES to better understand its diners and launch more effective promotions to foster customer loyalty.

“We felt that Oracle’s MICROS Simphony POS cloud solution was the best for our needs. To be able to complete all the upgrades remotely during a time when no one could travel was incredibly important to us and really shows the power of cloud,” said Moreno. “Since then, we’ve further realized the value of Oracle as a strategic partner, and for me, they are the best partner we have.”

Corporativo GES also chose Oracle NetSuite to streamline its accounting and inventory process and unify information from MICROS Simphony. With NetSuite, the company says it will increase visibility and control of sales transactions, accurately forecast budgets across the organization and improve purchasing based on data and historical purchase trends from its customers.

For more information, go to www.gruges.com.mx and www.oracle.com/industries/food-beverage/restaurant-pos-systems.

Image credit: James R. Martin / Shutterstock.com

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