HTC VIVE and The Wild collaborate with adidas to revamp design and storytelling process

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adidas has created a virtual retail space to serve as an immersive testing ground for internal stakeholders, with easy to access assets and information for upcoming product launches. HTC VIVE and The Wild collaborated with adidas to revamp the sports brand's design and storytelling process with virtual reality.

With this virtual solution, adidas’s internal teams including product merchandisers, trade marketers, and salespeople now conduct work in a shared space. They develop, assess, alter, and reassess, all in 3D. Storytelling and product offerings have the potential to evolve  more quickly, with a much more cost-effective review process. Sales information regarding these new initiatives is disseminated with relative ease, now that teams can explore the ideas together in a live environment.

adidas’ teams collaborated on the creation of a retail space in virtual reality, leveraging VIVE VR systems and The Wild’s software.

VIVE’s system empowered adidas to create a realistic, immersive experience and its high-fidelity visuals created a true-to-life experience, with accurately portrayed designs and tangible construction elements.

The Wild’s software facilitated the creation of a human-scale environment that could be explored on foot. Now teams can see how their ideas translate to the real world and explore functionality across a wide range of scenarios. This important exploration phase previously would have come much later in the original process and required costly physical mock-ups. By eliminating work silos, these teams increased efficiency.

According to the companies, coordinating across global teams and managing the constant back and forth between various stakeholders can make the product development process convoluted and difficult to follow. Broken processes often result in high production costs, inefficient processes, and ultimately, the delivery of inadequate products to wholesale partners, which was the case for adidas’ internal staff. 

As a result, adidas looked decided to reassess from the ground up. The company knew what was at stake: If they miss the mark on product storytelling, they miss the mark on the customer experience and, by extension, satisfaction. The new solution streamlines the collaboration process, maximizes resources, and delivers an optimal experience every time. This means that adidas has strengthened its informational loop, cut out the back- and-forth, and created a system that catches flaws before they reach the customer. 

For more information on visit www.vive.com and https://thewild.com.

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