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Customer Relationship Management > ViewPoints
Customer Knowledge Management (CKM) involves integrating customer relationship management and knowledge management to provide customers with information specifically useful to the customer. You can find the latest Customer Knowledge Management intelligence news, trends, and solutions right here.

Knowledge management and the impact of COVID-19

As the U.S. and countries around the world begin to ease—or at least think about easing—restrictions stemming from the COVID-19 pandemic, executives at leading knowledge management software and services organizations are reflecting on the lasting impact we can expect. Greater use of cloud services, accelerated digital transformation, a need for the latest and greatest technology, and a generally stronger appreciation for knowledge management are among the key changes being seen.

Virtual agents can take enterprise service management to new levels

The time is right to focus on the role of virtual agents in improving customers' service experiences

Harnessing the power of text analysis

Understanding natural language processing, common obstacles faced, and methodologies to overcome them

Your new year's resolution: Get serious about your consumer data privacy strategy

How an organization responds to CCPA and future-proofs itself against additional laws will dictate how well it will perform for years to come

Up-leveling customer communications infrastructure with RPA

With RPA, AI-powered robots observe humans using software and then learn to use the software themselves

Choosing the right CMS

The easiest way for marketers to create a unified communications strategy is by using a content management system

Showing your customers you care: 5 steps for success

Here are five ways support teams and business leaders can implement modern support techniques in order to show their customers they care and keep them coming back

Knowledge management predictions for 2020

As we approach a new year—and a new decade—executives from multiple industry sectors offer predictions on the intertwined areas of CX, information governance and compliance, and automation and AI

How smartphones are transforming customer experience

Support organizations that can leverage the power of the smartphone in order to transform their contact center can not only gain key insights to help streamline support operations but can also make agents more effective

Today's contact centers: Q&A with Anand Janefalkar, founder and CEO of UJET 

Today's contact centers need to create seamless data flows and connect information between new and existing systems and technologies, according to Anand Janefalkar, founder and CEO of UJET

Next in Data Privacy Compliance: The California Consumer Privacy Act

Compliance with new U.S. data privacy laws requires the right information management strategy

New trends in customer engagement: Q&A with eGain’s Anand Subramaniam

Anand Subramaniam, SVP-Global Marketing, eGain Corp., reflects on evolving requirements for successful interactions with today's consumers and the importance of leveraging AI, natural language processing, and machine learning

A better era for IT service desks

For too long IT service desk teams have struggled with tools which are inadequate for maintaining complex organizational infrastructures

Uncovering hidden knowledge with AI

Whether finding the best expert, the best template, or the most relevant search results, AI helps firms take their knowledge management efforts to the next level

The new world of knowledge management: Q&A with Sagi Eliyahu, CEO of KMS lighthouse

Being able to provide consistent information across an organization's various systems offers customers a more efficient experience and improves the customer journey

The year of the cloud: The enterprise digital workplace in 2019

Technology and cloud-solutions are continually evolving, and the sooner enterprises take the next steps toward adopting them, the sooner they can implement updates and even newer technologies with ease

How e-discovery requirements are changing: 5 questions with Relativity CTO Keith Carlson

Keith Carlson, Relativity's new CTO, recently reflected on the role of unstructured data, changing views about data privacy, and how the e-discovery space is evolving

3 trends that will shape CX In 2019  

To be flawless, chatbots and other AI-driven apps need to be in sync with the overall knowledge base

3 Departments with Untapped Data Opportunities: CX, HR, and Sales

Three departments in particular—customer service, human resources, and sales—are sitting on a goldmine of data. Now, it's time to show those departments the potential they've yet to harness, and to do so, they need to ask some questions.

Fueling Sales and Marketing with Presentation Management

Large organizations use presentations to drive their business. Whether it be sales team members pitching potential prospects or internal marketing documents used to inform employees about brand updates, presentations are crucial to the success of every business. A sound presentation management strategy optimizes all stages of the workflow associated with presentations, and lets executives and managers view the entire process as a "presentation loop."