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View From The Top: Bridgeline Digital

Bridgeline Digital
Thomas Massie, President & CEO

Knowledge is power, and when web applications are unified and deeply integrated, business processes are optimized. This enhances user adoption, user ex-perience, business efficiency, data integrity, and ROI.

With iAPPS® at the core of your web applications, customers receive advanced business logic through a state-of-the-art graphical user interface. Application and website developers create solutions based on analysis and optimization of customers’ business needs and processes, and then map the results to a common software component solution. Synergies really come together when the unified iAPPS® product suite goes into action.

iAPPS® Content Manager allows you to create, edit, and publish content via a browser interface. The advanced, easy-to-use interface allows businesses to keep content and promotions fresh. SEO features like autogenerated-301 redirects, autogenerated-XML sitemaps, and user-friendly URLs make iAPPS® the most SEO-oriented CMS on the market.

iAPPS® Analytics allows you to manage, measure and optimize your web presence by recording detailed events and enabling sophisticated analysis of user, traffic, and site data. Know where your visitors are coming from, what content they are most interested in, and how they navigate through your site. Convert more business by driving persuasive content to your customers based on actual site actions taken.

iAPPS® Commerce allows you to maximize and manage your commerce initiatives. The dashboard provides customers with a real-time overview of the performance of their online stores, offering insight and alerts on sales trends, buyer demographics, profit margins, inventory levels, fulfillment deficiencies, average check out times, potential production issues, and delivery times.

iAPPS® Marketier is a marketing lifecycle management product that provides customer transaction analysis, email management, surveys, polls, event registration and issue tracking to measure campaign ROI and client satisfaction.

For more information call 800-603-9936 or visit bridgelinesdigital.com

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