View From the Top: QL2
Today’s marketing professional faces a daunting task—how to ensure critical business decisions are made with full view of the competitive, market and consumer environments. Traditional methods of gathering information that drives business decisions on product and price mix, competitive positioning and consumer opinions and preferences produce limited results. Consumer and market research can deliver data, but at what cost and how quickly? Marketers, merchandising managers, pricing analysts and competitive intelligence professionals need to bridge the gap between traditional data collection methods and the real-time data they need to make intelligent, profitable business decisions.
QL2 is the leading provider of Market Intelligence On Demand, supplying companies with instant access to critical information from the outside world. QL2 offers a flexible, intelligent technology that actively gathers structured and unstructured information, and delivers it on demand in a highly intuitive, real-time interface. Companies from all industries use QL2 to gather competitive intelligence, including 7 of the top 10 global airlines, 5 of the top 10 global pharmaceuticals, and market leaders in retail, consumer products and information services.
By easily extracting and organizing data from virtually any website, network environment or document format, QL2 turns real-time data into market intelligence, providing actionable metrics on what is being sold anywhere, at any time. And QL2 delivers its services on demand directly to the business user with no real need for IT involvement.
QL2 has over 300 clients in 38 countries that rely on us to deliver information for better business decisions, and has appeared on KMWorld’s list of "100 Companies that Matter in Knowledge Management" for the past 3 years.
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