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How Organizations Can Reduce the Cognitive Burden (Video)

Learn more at KMWorld 2019, coming to Washington, DC, Nov. 5-7.

Watch the complete video of Scott Parker’s keynote in the KMWorld Conference 2018 Video Portal. 


Becoming information-driven enables key stakeholders within an organization to leverage all available enterprise data and content to gain the best possible understanding of the meaning and insights it carries. By connecting people with relevant knowledge and expertise, the overall performance of the organization increases. In his keynote presentation at KMWorld 2018, titled Becoming an Information-Driven Organization,” Sinequa director of product marketing Scott Parker discussed the challenges—including the cognitive burden—that are preventing data-intensive organizations from becoming “information-driven,” how insight engines help organizations solve these challenges and multiply the business benefits, and the current state and the future possibilities of insight engines. 

“What is the cognitive burden? The cognitive burden refers to the extra thought and effort that we require, as humans, to evaluate all the available options and make optimal decisions,” he noted. “We experience cognitive burden as individuals, and organizations experience a cognitive burden I aggregate. It's proportional to the number of knowledge workers and the weight of each knowledge worker's cognitive burden while they're doing their work.” 

We get to the how. How can you reduce the cognitive burden? This is Sinequa's — our mission it to power the information driven economy by helping to alleviate the cognitive burden at the organizational level.” 

According to Parker, there are areas of automation that can mitigate that. “Let's start with content. When we talk about content, we're talking about the ability to access all the different places where the content lives, all the different repositories, the communication forums, and the different business applications that are out there. We're also talking about content in different formats. There are hundreds of formats, ranging from database tables, to PDF documents, to office documents, you name it. Being able to get to the content and then make sense of it, as you're considering it, that's what we mean by content. A lot of that can be automated today.” 

Once a company gets a handle on the content, then it has to figure out how to automate the interpretation and decipher meaning. “Then, finally, co-occurrences may be the most important part, where we talk about one thing acting on another thing,” said Parker. “That really speaks to meaning and to the extent that you can detect those, and start to semantically tag those, and expand those out. You can really start to automate the meaning, or the interpretation of the meaning.” 

Many speakers have made their presentations available at www.kmworld.com/Conference/2018/Presentations.aspx.

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