Biographical Information
Brad Haigis is VP of products at OneSource Information Services where he leads product management and product marketing. Brad has led product management teams at companies involved in enterprise-level content management, e-commerce and database applications. Haigis earned an MBA from the University of Michigan and his BS in computer science from Union College. OneSource has set the standard for value-added business information. We integrate content from over 30 diverse providers—representing 2,500 separate information sources—into one powerful tool for sales, marketing, finance and management consulting professionals.
Articles by Brad Haigis
When Internal Content Meets External Business Information
01 Oct 2005
Any decision is only as good as the information behind it. Companies know that accurate
information is their most important asset, capable of shedding vital insight onto current
customers, prospects, competitors, partners and suppliers. However, such information is
also volatile, highly perishable, often scarce and costly. Professionals who develop client
relationships spend a significant amount of their time obtaining, reviewing and evaluating
information. Aside from the enormous cost of ad hoc research conducted by “information
amateurs,” having the best-possible business intelligence available is crucial to a
company’s competitive advantage. . . .