Biographical Information
Aaron Stewart
Product Marketing Manager
Aaron Stewart is responsible for the VOC and social solutions strategy at KANA. His goal is to help enterprises makes sense of social data.
Articles by Aaron Stewart
The Case for a Multichannel Analytics System
29 May 2012
Scenarios: You are regularly tracking social media posts in forums, following Twitter and Facebook comments, or you're looking at open-ended survey questions. You have selected a keyword tracking/social media monitoring tool and have been consistently tracking various keywords in those conversations with some success. You are also able to engage in the conversations where they take place. However, you have reached a limit to what you can learn. You don't truly understand the sentiment, topics and trends, especially for those that are not included in your established keywords. There's no simple way around the vast amounts of comments. . . .