Biographical Information
David Lloyd
CEO, IntelliResponse
Articles by David Lloyd
Top Three Myths of KM for Customer Service
29 Jun 2010
We labor under the misguided notion that when it comes to customer- and self-service, content is king. The more you have, the better. But many corporate efforts designed to enhance service options fail the very people they were designed to help: the customers. In a typical Fortune 500 company, there are hundreds of thousands of "digital artifacts" representing the internal "knowledge" of the organization. This collection of artifacts is captured by CRM and ECM solutions...