Biographical Information

Articles by Mike Vertal

Delivering Engaging Multichannel Customer Experiences

The explosion of mobile devices and availability of ubiquitous connectivity has led today's consumers to demand a new type of online digital experience, one that's cohesive and omni-channel. Increasingly, the quality of digital experiences can have an impact in a company's success. Leading enterprises recognize this, and are striving to produce rich and dynamic online experiences for optimal customer engagement. For successful customer experience management (CXM), organizations must leverage modern Web. . . .

Building and Optimizing Rich Web Experiences

"Leading enterprises strive to achieve higher levels of customer engagement through online channels, and this means they must easily, quickly and cost effectively provide fresh, personal, relevant content anytime, anywhere, on any device, all through a consistent and dynamic end-user experience. Traditional Web content management systems (CMS) solutions are no longer sufficient, and a richer and broader range of capabilities that enable Web experience management-managing and optimizing the site visitor experience across the Web, mobile apps, social networks and more-must now be leveraged in this new era of engagement. Over the last few years, the Internet has undergone a tremendous amount of fundamental change in its landscape-social, personal and mobile. . . ."

Open and Agile Social Business Solutions

Transitioning into an effective social business is a goal for many enterprises today, as it can provide a tremendous competitive advantage when done right. Studies show that more than 70% of businesses are already using social business software in some capacity today, especially to help with interactions with customers, employees and vendors/suppliers. To make this transition as smooth and effective as possible, it's important to understand what a social business encompasses, the drivers behind it, and the technologies available to make it happen. Social represents a fundamental, tectonic shift in how business is conducted today. . . .

KMWorld Hall of Distinction 2012: Rivet Logic

Open Source ECM-Innovation and Agility

The proliferation of information has made enterprise content management a necessity for all organizations. The content management landscape itself has evolved over the years as social media, mobile devices and cloud computing has become mainstream. . . .

Open Source Agility
Adapting to the Evolving ECM Industry

Social Content Management

Social software has become an important aspect of how we conduct business in today's world. The consumerization of IT has driven enterprises to redefine how they think about information management, control and governance in order to deal with social technologies. Furthermore, organizations today have become more collaborative in their daily operations in order to better facilitate. . . .

Open Source ECM—Entering the Mainstream

The proliferation of information has made enterprise content management a necessity for most organizations. However, traditional approaches to content management from proprietary vendors are expensive, difficult to deploy and costly to maintain...

Open Source ECM-A Proven Alternative

Traditional approaches to content management from proprietary vendors are expensive, difficult to deploy and costly to maintain. Commercial enterprises and government agencies that struggle to manage the growing amounts of content generated throughout the normal course of daily operations...