Biographical Information

Articles by Daniel Kraft

Balancing Candy and Aspirin
The Goal for Enterprise 2.0

Business has two main objectives: generate revenues and keep costs and risks low. All organizations must learn to strike the perfect balance between meeting the expectations of Web site visitors and those of internal teams. Customers look for information to make informed choices. Internal teams have lead generation goals and must control public information. There is a balance between fun and engagement vs. risk and cost, and achieving this balance means offering incentives to visit corporate Web sites...