How Social CEOs Harness Social Media for Knowledge Management
Cutting Through the Social Noise Pollution
To get beyond the social noise, business leaders need to become smarter about how they engage with employees, partners and customers. New crowdsourcing software gives CEOs a powerful instrument to contain, control and curate social media conversations, rather than playing host to social free-for-alls.
CEOs first need to control which audiences take part in each initiative. For instance, some crowdsourcing projects might center on internal employees, while others would only include external partners or suppliers, depending on the nature of the project.
Another way to manage shared knowledge involves focusing crowd-sourced projects only on certain topics, while blocking out other subjects to be avoided. Leaders can also curate their initiatives by making some comments anonymous in order to solicit frank feedback, while requiring other comments to be clearly identified, such as when voting on shared priorities.
Most CEOs sense that social media represents a big breakthrough for business communications, but they don’t know how to harness the technology to gain a competitive advantage. The new breed of Social CEO relies on crowdsourcing to effectively identify what motivates the whole team, and then uses that same feedback loop to solve real-world problems.
In this way, crowdsourcing can provide a constructive approach to glean unforeseen insights from the collective knowledge of an entire group, not just the same old pat answers from an insulated leadership team.
PoP is an invite-only process and funding platform that allows IT professionals to leverage crowdsourcing, crowd-solving and crowdfunding to meet specific business challenges, and to spin out new companies. PoPin is a SaaS mobile and web solution that facilitates the CrowdSourcing of ideas that the team “votes” to the top. Selected initiatives are then CrowdSolved with specific discussions to deliver timely and innovative impact to relevant corporate objectives.