D&B and FirstRain partner for business data

Dun & Bradstreet (D&B) and FirstRain have partnered to develop a solution that combines structured and unstructured business data and analytics. The companies report the offering will provide a 360-degree view of a company that unifies relevant social content with D&B’s commercial content in a way said to be easy to use and integrate into business applications in near real time.

The long-term agreement calls for FirstRain providing D&B with customer and market intelligence, which D&B will deliver through its business information products and services. FirstRain big data analytics on unstructured information, including social media conversations on Twitter and blogs, deliver relevant, real-time insights on companies, markets and competitors to sales and marketing teams. FirstRain users are said to have a superior understanding of their customer's businesses.

D&B users now have access to FirstRain’s first-level analytics integrated directly within the D&B solutions including Hoovers, D&B360, D&B Direct and First Research.