More publishing prowess

To enhance its competitive standing, New Century Financial Corp., a real estate investment trust and mortgage finance company, wanted to simplify its Web site operations and management. Specifically, the company wanted to create a faster way to publish Web pages, increase the number of content contributors and control its corporate brand.

"We needed a company to provide us with a dynamic content management solution at the right price," says Michelle Cullinan, director or Web serves at New Century. "We weren't interested in reinventing the content management wheel by building our own publishing system."

New Century turned to CrownPeak CMS to help it simplify its Web site operations—both Internet and intranet—and improve its publishing speed and content integrity. According to CrownPeak, since implementing its solution, New Century has achieved the following results:

• publishes in real time,
• projects $1 million savings per year,
• scaled up to 80 content authors in six divisions, and
• controls brand consistency.

"Before [the new solution], we had a problem publishing content quickly and allowing more authors access to manage it," says Cullinan. "CrownPeak's CMS has solved a lot of functionality problems for us while improving our overall content performance."