Ajax meets search

WebSideStory has introduced Asynchronous JavaScript and XML (Ajax) to its technology portfolio. Called Active Browsing, the extended service of WebSideStory Search is said to enable any e-commerce site to integrate one of Web 2.0's enabling technologies into its product search results.

The company claims the result is greatly enhanced speed and interactivity, as well as an improved customer shopping experience in which shoppers are able to engage in "clickless browsing," the ability to preview additional product facets and "more like this" categories by simply rolling their mouse over specific search results.

Active Browsing works by transforming site search into an interactive application that accesses server data optimally, and allows for user interface tools such as "bubbles" that overlay the page to provide more information and navigation choices.

Active browsing is currently being used on Jockey.com.