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Does Your Content Operations Infrastructure Support Your Future Content Strategy? - Quark

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Content is the lifeblood of an organization. Yet managing enterprise content is complex, particularly when regulations, automation and compliance are critical. Businesses have a choice when creating an operations infrastructure to support content strategies, but it must carry the heavy lift, automating each stage of the content lifecycle—from creation to omnichannel publishing— with the power to scale to simplify specific use cases that have board-level significance.

To get on a path to content maturity, enterprises must take a platform & ecosystem approach that transforms the landscape when integrating content automation processes. A platform strategy additionally means they can maximize the opportunity of AI, connecting their own AI services and LLMs to automate content workflows while still retaining data control. This is when enterprises can reap the long-term benefits of an automation platform at the operations core, as it simplifies content complexities, streamlines processes, fosters collaboration and supports an omnichannel output—all crucial to meeting the content needs and digital preferences of your customers.

Quark has utilized its 40+ years of content experience to speak to customers and assess the market requirements for effective content lifecycle management and have aligned to invest and innovate in the platform & ecosystem strategy, with Microsoft integration playing a key factor in this decision.

Our content automation, intelligence and design software offer the most extensible, scalable technology solution for today’s enterprises to digitally transform and achieve content maturity and return on investment on a global scale.

Brilliant content that works. That’s our mission.

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Quark Software, Inc.
Web: www.quark.com

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