Terminus launches Connected Account Experiences
Terminus, an account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), is releasing Connected Account Experiences to transform the buyer journey.
Connected Account Experiences delivers prospects and customers first-party data to improve engagement with target buyers, connected TV and audio ads to drive awareness and influence, and key integrations to support pipeline growth.
In a world where the buyer journey isn’t linear and buying committees are dispersed, Connected Account Experiences empowers users to work and buy from anywhere, driving ABM strategy with dynamic data and powerful channels and tools. This includes enhancements to:
- Identify Your Buyer
- Reach Your Buyer
- Engage Your Buyer
“Today’s marketers need an ABM strategy that engages buyers with personalized touchpoints and connected account experiences across all channels and across the full funnel,” said Tim Kopp, CEO of Terminus. “With Connected Account Experiences, Terminus enables marketers to identify their buyers wherever they are, reach them on any screen they use, and engage them with the marketing and sales automation tools their teams use everyday.”
When implemented correctly, Connected Account Experiences helps marketers create meaningful connections with the right customers.
For more information about this release, visit https://terminus.com.