Terminus snaps up Zylotech, offers platform for cleansing go-to-market data
Terminus, provider of an account-based engagement platform, is acquiring Zylotech and launching the Terminus Customer Data Platform (CDP) to improve the accuracy of B2B go-to-market data.
With the acquisition of Zylotech, Terminus now offers an ABM platform with a standalone CDP purpose-built for B2B.
Terminus CDP enables customers to continuously cleanse go-to-market data and automatically discover new Buying Committees at their target accounts.
Zylotech is a leading B2B customer data platform, serving enterprise brands including Google, Palo Alto Networks, Cisco, and Rimini Street.
The Terminus CDP provides a complete suite of solutions including audit, cleanse, enrich, and data management backed by the industry’s largest global network of decision makers and Buying Committees.
With Terminus CDP, go-to-market teams will dramatically improve data accuracy, campaign effectiveness, and reduce wasted sales cycles—all driven by our always-on, 1st-party sourced network of decision makers and buying committees.
“CDP is becoming more widely adopted in B2B, as companies recognize their marketing automation and CRM systems are not enough to provide true data unification and sharing,” said David Raab, founder of CDP Institute. “By acquiring Zylotech, Terminus positions itself—and its clients—to take full advantage of the capabilities that a CDP provides.”
Terminus CDP is led by SaaS industry veteran Matt Belkin, who joined Terminus via its acquisition of GrowFlare in 2020. Belkin brings more than 25 years of experience in building and scaling data and technology companies to Terminus CDP.
"Since our early days as an MIT spinout, Zylotech has been focused on delivering the data and intelligence go-to-market teams can trust, and take action on," said Abhi Yadav, Zylotech founder and CTO joining terminus as head of platform innovation. "Upon meeting Terminus, it was obvious that we shared a common vision. We are proud to join Terminus and this incredible team to jointly improve the accuracy of B2B data."
For more information about this news, visit https://terminus.com/.