MetaCX transforms the customer lifecycle with latest product enhancements

MetaCX, a pioneer in a new outcomes-based approach for managing the customer lifecycle, is releasing new product enhancements that bring together a powerful collection of capabilities for managing B2B customer relationships at scale.

These new capabilities build upon early commercial releases of MetaCX, helping SaaS and digital product companies to  transform how they sell, deliver, renew, and expand with one connected digital experience that includes the customer at every stage.

New MetaCX capabilities include:

• Shared Lifecycles - By visualizing explicitly where you are, where you've been, and where you're going, lifecycles create positive relationship momentum for both suppliers and buyers. These lifecycles also help buyers to anticipate what's next.
• Notifications and Activity Feeds - Build and maintain momentum and create shared accountability in a collaborative customer process by alerting stakeholders on both sides of the relationship about important actions or changes (or the lack of actions) in the deal management, handoff, and ongoing customer lifecycle stages that were otherwise difficult to detect.
• Coordinated Handoffs - Never fumble a handoff again by explicitly marking the transition from the sales process to post-sales delivery and success - and any other lifecycle stage change where new stakeholders are invited into the relationship. Handoffs help memorialize the moment, ensure effective knowledge transfer, and eliminate confusion about roles and next steps.
• Early Warning Alerts - Track leading indicators of outcome achievement and trigger early warnings of retention risk by measuring critical actions and user behaviors, including product adoption and usage and any other relationship signal on the customer journey.
• Visual Timelines - Track the sequence of activities for each stage of the customer lifecycle to ensure deals advance predictably, implementations stay on track, and all stakeholders have clear lines of sight toward upcoming renewal events.
• Branded Moments - Celebrate shared achievements with prospects and customers by configuring and triggering beautifully designed branded moments. Welcome new customers, acknowledge key milestones, and recognize progress to build and reinforce goodwill with your customers.
• Team Profiles - Bring your customer and revenue teams to life with customizable team profile cards inside MetaCX that allow team members to share both practical and personal information with prospects and customers to help humanize the relationship.

"For all the innovation in B2C, we've seen little progress with B2B companies digitally transforming their customer experience," said Scott McCorkle, co-founder and CEO of MetaCX. "This latest release of MetaCX is a milestone for both the company and the industry. Instead of the current B2B buying experience that is characterized by offline, disconnected stages, MetaCX transforms it to one unified experience that's integrated across the customer lifecycle. This creates differentiation the buyer will notice and value, which is what it means to compete on the basis of customer experience."

For more information about these updates, visit www.metacx.com.