LiveIntent partners with InfoSum to streamline device channels for marketing messaging
LiveIntent, the people-based marketing platform powered by the email address, is becoming an Identity partner to InfoSum, enabling onboarding services for InfoSum clients in North America.
The partnership will deliver first-party data onboarding services to brands looking to continue their relationships with people across devices, channels, and platforms, all in the wake of a changing environment with consistent messaging.
InfoSum developed its identity infrastructure to empower the industry to transition from a closed ID ecosystem to an open identity layer.
LiveIntent’s unique ability to build a bridge to connect a brand’s and publisher’s first-party data to the ecosystem, engineered to ensure privacy and consent, is a perfect fit for the solution.
InfoSum’s clients securely store their CRM and first-party data in their own private data Bunker. In order to transform that data into a tool for media targeting in advertising powered by Demand Side Platforms (DSPs), that data needs to be translated into a language that the DSPs recognize so that they can continue the marketing into the channels that the DSP powers. That is where LiveIntent’s Identity layer comes in.
LiveIntent’s solution creates a common currency across devices, channels, and platforms by allowing InfoSum’s clients to bridge data sets using identifiers that are already within their data.
The bridge that LiveIntent provides has as its fulcrum a non-reversible, encrypted email hash that ensures privacy and security.
LiveIntent’s offering within InfoSum’s identity infrastructure provides the market with the features and functionalities once only available within walled gardens.
The LiveIntent Identity layer within the InfoSum Bunker provides onboarding and activation powered by LiveIntent’s vast Identity graph.
That Identity Graph is built around a set of licensed people-based data that is authenticated and refreshed daily through active engagements with its over 2,500 Publisher and Brand clients who rely on LiveIntent to power its email newsletters and online media.
“LiveIntent’s DNA was forged in the email channel, where we learned to navigate the question of marketing to people across devices, all without JavaScript or iFrame,” said Brian Silver, LiveIntent president. “That expertise has led us to where we are today: helping the market succeed in an era where third-party cookies have an expiration date. The bridge we have built for brands to connect their hard-won first-party data to the ecosystem will empower them to thrive in a new era.”
For more information about this news, visit www.liveintent.com.