Web analytics for marketers

WebSideStory has announced HBX Analytics 3.0, which features a new Active Dashboard component, an enhanced graphical interface and integration with WebSideStory Bid.

The company emphasizes the following new functionality:

HBX Active Dashboard. Version 3.0 includes interactive, graphical dashboards that enable marketers to create sophisticated "what if" scenarios in real time. Active Dashboards are available to customers based on site type--e-commerce, lead generation, media and self-service--and are designed and delivered by WebSideStory's professional services organization. Active Dashboards can be delivered as embedded objects within a PowerPoint presentation.

Integration with WebSideStory Bid. HBX 3.0 offers seamless integration with WebSideStory Bid, a new keyword bid management application that is part of the company's Active Marketing Suite. Bid is designed to manage and measure large numbers of keywords through a single marketing console.