Marketeers delight

Cymfony has launched its Dashboard Version 3.0, a media measurement and analysis application to provide marketing and communications professionals with what the company claims is the first solution that integrates real-time measurement with qualitative analysis.

The company believes the new version meets the needs of enterprise executives by providing customized analysis and reports in a user-friendly format. The company explains clients will receive actionable information specific to their industry, products, media campaigns, events and more to help them make faster and better business decisions about media strategy, competitive analysis and managing corporate reputation across the globe.

Cymfony adds that V 3.0 offers automated market intelligence, message analysis, visibility metrics and competitive comparisons across what it says are thousands of media sources, making it possible for companies to quantify the ROI of their media strategies.