Infobip integrates with Oracle Responsys to assist digital marketing communication

Infobip, a global communications platform for businesses and Silver level member of Oracle PartnerNetwork (OPN), will tap into Oracle Responsys to help digital marketers optimize Application -to-Person (A2P) SMS for cross-channel marketing.

By integrating Responsys businesses can choose an optimal partner for dialogue based on the clients’ preferences on type of communication, delivery rate, and location.

The dialogue can be of transactional nature (i.e., bank account statements, code verifications, shipping and order confirmations) or promotional nature (i.e., special sales offers, coupon incentives or holiday offers).

Based on the client’s preferences, an ideal partner is chosen when a confirmation and sales acquisition process is completed within less than a minute.

Oracle Responsys is part of Oracle Marketing Cloud, an integrated portfolio of B2B and B2C applications that empowers marketers to deliver compelling, consistent and connected customer experiences that help drive sales and increase brand loyalty.

Harnessing the power of artificial intelligence, Oracle Marketing Cloud provides contextually informed, personalized experiences at scale and in real-time so marketers can reach customers wherever they are, and however, they choose to engage.

For more information about this news, visit www.infobip.com.