Vividence introduces XMS 2.0

Described as a Web-based network of software applications, customer experience methodology and research panels, Vividence XMS is said to allow enterprises to capture the experience of their customers on the Web and uncover actionable insights that lead to improved customer experience.

The company reports 2.0 offers:

• advanced analytical tools that provide insight into the entire customer experience on a Web site;

• product enhancements designed for quick creation of customer experience evaluation;

• improved Private Panel options that allow clients to recruit, profile and manage their own customer council; and

• new product options that enable evaluations both throughout the Web development process and over time.