Yotpo Adds New Suite of AI-Powered Solutions
Yotpo, provider of a customer content marketing platform, has unveiled a new suite of e-commerce solutions that leverages artificial intelligence (AI) to collect and display user-generated content (UGC) likely to drive higher conversions based on past performance.
Through use of machine learning algorithms, intelligent assistants, and personalized displays, Yotpo says it is providing a more dynamic and engaging experience across the buyer journey to accelerate sales.
Consumers seek authenticity in the brands select, and nothing is more validating than feedback from other shoppers, said said Tomer Tagrin, CEO and co-founder of Yotpo. Leveraging consumer behavior, sentiment, and purchase data, intelligent user-generated content gives marketers a more effective way to capture attention, build trust, and increase sales, Tagrin added.
Earlier in 2018, Yotpo unveiled Insights, which applies natural language processing (NLP), deep learning, and sentiment analysis to user reviews to turn feedback into powerful customer experience data.
The same AI engine powers Yotpo’s new e-commerce enhancements. With the new enhancements, ML optimizes email review request send times tailored to the customer, the company, and/or the industry. Brands are able to generate more reviews, improving order-to-review conversion rates. In addition, an AI assistant encourages customers to write high-quality, in-depth reviews by suggesting relevant topics to cover. Topics are suggested based on previous submissions and buyer search history to ensure maximum impact on purchase decisions. Initial results show that AI assistance yielded a 61% bump in topics within reviews, the company says.
Moreover, sentiment analysis detects positive or negative sentiment words and phrases within reviews with, the company says, 92% accuracy, allowing marketers to auto-publish positive reviews while flagging ones that might need manual attention and response.
Enabling personalized views, on product pages, shoppers will be able to customize their UGC views to find specific information. In addition to a search-in-reviews function, visitors can filter reviews based on topics, and ML identifies the topics that had the most impact on purchase decisions. Optimized for the mobile-first shopper, sentiment analysis pulls key snippets from top-performing reviews and displays them above the fold.
Supporting smarter email and social ads, Yotpo dynamically pulls the best and most relevant copy and images in email promotional campaigns, cart abandonment emails, and social ads.
For more information, go to www.yotpo.com.
Yotpo has also published an e-book, titled “The Next Frontier of UGC: Building a Modern Brand with UGC + AI,” that provides an overview of the role of intelligent, customer-created content in e-commerce growth.