The consumer electronics genome project

Designed to connect customers, sales representatives and channel partners in collaborative Web environment, DNA 5.0 (CE) from KnowledgeLink reportedly enables manufacturers to collaborate to create dynamic channel tiers, manage extended selling/marketing teams and build what KnowledgeLink calls channel-smart operations.

KnowledgeLink explains distributed network applications (DNA) business model provides an Internet infrastructure to aggregate consumer demand, facilitate e-commerce and promote collaboration between a manufacturer and its distribution network.

Through DNA, a manufacturer, its retailers and its consumers are linked in an environment that allows the manufacturer to: control its brand; specify how and where its product(s) may be sold; direct customers to the retailer or other authorized distribution channel in their region; facilitate transactions, fulfillment and revenue sharing.