Yext Knowledge Assistant Gets Smarter

Yext, a provider of digital knowledge management (DKM), has announced 15 new Knowledge Assistant skills and additional enhancements across the Yext Knowledge Engine in its Spring '18 Product Release. The Spring '18 Release is available to Yext customers and partners for early access now.

Yext built Knowledge Assistant to bring the convenience and power of conversational UI to digital knowledge management, and the new release represents a leap forward in the sophistication of this new technology," said Marc Ferrentino, chief strategy officer, Yext.  

Since Yext launched the Knowledge Assistant a few months ago, the company has seen rapid adoption as businesses have not only updated key information about their brands on the go, but have also sought answers about how they're performing, Ferrentino added. With the new release, the Knowledge Assistant can now answer questions for an organization about how its customers see and interact with the organization across the digital universe, he added.

The Knowledge Assistant is Yext's intelligent, conversational user interface that allows Yext users to manage the public facts about their brands and understand how customers engage with them using SMS text messaging or Facebook Messenger.

Now, Yext users can also update their standard business hours and featured messages displayed in search, add new types of images to their profiles on Google and Facebook and other Yext-powered properties, and ask the Knowledge Assistant for new answers and actions such as: "Update my hours”;   "Update my Facebook profile photo”; or "Update my Google cover photo.”

In addition, in this release, Yext's Competitive Intelligence feature now automatically identifies the competitors that show up most frequently alongside a brand. Businesses can also create and leverage a library of review responses in order to respond to customer feedback rapidly, and new capabilities enable Yext users to update digital knowledge in bulk and stay informed on their own schedule.

For more information on the Spring '18 Product Release, visit the Spring '18 Release Notes and  www.yext.com.