Web content personalization

EPiServer has unveiled a new version of its platform that combines personalization across content, commerce, communication and community. The new version is said to permit interactive marketers to deliver targeted and personalized content on Web sites, commerce sites and online communities based on users’ demographic information and online behavior.

The company adds that unique and relevant content can be served to visitor groups based on virtual roles, such as potential or current customers, new or returning visitors, press, influencer/analyst job seekers and others created and customized by the marketer. Demographic and behavioral data such as location (geo-ip), number of visits, pages viewed, references, etc., search terms are used to identify visitors and assign them within the pre-defined roles.