WATI.io secures $8.3 million in funding to boost its customer engagement tool

WATI.io (WhatsApp Team Inbox), a comprehensive WhatsApp customer engagement tool for small businesses, announced it has raised $8.3 million in Series A funding, enabling the company to bolster technology and product development by expanding product integrations along with doubling the team size.

The funding round was led by Sequoia Capital India with participation from Surge, Base Partners, and several prominent angels including Gokul Rajaram, a member of the DoorDash executive team.

WATI.io has over 3,000 customers across 54 countries including India, Indonesia, and Brazil. With this fundraise they have raised a total of $10 million in the last six months.

Built on WhatsApp’s API, the platform helps small businesses personalize conversations with customers at scale.

WATI.io helps customer support, marketing, and sales teams engage with customers using a single WhatsApp number.

Since brands are able to get a holistic view of customer conversations across teams, they are also able to provide a better user experience. WATI.io solely focuses on building tailored experiences on WhatsApp enabling them to quickly iterate on new features on the platform as well.

“WATI’s mission is to help businesses do more with less. Our one-click integration with the most commonly used tools like Shopify, WooCommerce, etc. enables businesses to provide holistic customer experience at scale. We look to use this funding to attract world class talent to help us build this,” said Ken Yeung, CEO.

For more information about this news, visit www.wati.io.