Verint adds digital behavior analytics to its Experience Cloud solution
Verint Systems has added digital behavior analytics to its Experience Cloud solution, to help create a more comprehensive view of digital customer interactions. The new solution captures and tracks millions of clicks, gestures, taps, and other actions so organizations can see and analyze how customers navigate digital properties, automate how they find and fix problems, and improve bottom-line outcomes.
“With the addition of Digital Behavior Analytics insights, clients see and act on customer activity in a way that’s never been possible,” says Verint’s Kevin Daly, global vice president and general manager, experience management. “By fully visualizing customer pathways, hesitations, and barriers as they happen, and quickly automating analysis, businesses save untold hours of time and can clearly prioritize and drive customer experience decision making.”
According to Verint, the unique value of Digital Behavior Analytics is its ability to make customer data more actionable. It does this by visualizing experiences at the aggregate level across online assets and capturing and integrating replays with customer feedback and other experience insights. Web and IT support, digital operations, and product management teams can all leverage the tools to speed how they find and fix issues and optimize digital experiences.
To learn more about Verint Experience Cloud, click here and for information on digital behavior analytics, click here.
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