Toward simplified Web experience management

Rivet Logic spinoff Crafter Software has debuted new Web content and experience management software based on the Crafter CMS open source project (previously Crafter Rivet).

Crafter says its solutions have been designed from the ground up to tap into disparate data sources such as social media, ERP, CRM, marketing campaign systems, etc. The software is offered as both a Community Edition under the GNU General Public License and as an Enterprise Edition with a commercial license and global support. The Enterprise Edition provides organizations with a certified, supported stack that is thoroughly tested against various operating systems, databases and enterprise platforms, says Crafter.

The company’s two initial offerings, Crafter Studio and Crafter Engine, work in concert to deliver Web content authoring, publishing and personalized content delivery. Crafter Studio is an authoring and publishing solution that includes features for marketers and content editors including WYSIWYG authoring, in-context preview and editing, workflow, integrated third-party analytics and multichannel publishing. Crafter Studio provides native integration with Alfresco. Crafter Engine is described by the company as a high-performance content delivery system that provides developers with the foundation for building Web and mobile applications.